- Rise of agent-initiated interactions
- Detecting human vs machine traffic
- Redefining digital channels
- Implications for customer strategy
- Defining success and failure early
- When to stop investment
- Avoiding innovation theatre
- Reallocating capital to proven use cases
- Utility and bias testing
- Regulatory comfort levels
- Operationalising PETs
- Production examples
- Lineage, traceability and auditability
- Managing dynamic data environments
- Ownership and accountability
- Aligning data governance with AI controls
- Setting priorities and use case selection
- Early wins vs structural change
- Where programmes stall
- Data localisation and cross border operating models
- Retrieval governance for GenAI
- Consent, retention and explainability
- Privacy enhancing technologies in production
