Archives: Agenda

• Moving beyond general wellness to age-defying and cellular-health ingredients
• Prioritizing emotional health through adaptogens and nootropic blends
• Tailoring products to specific biological needs – gut biomes and hormone health

• Evolving consumer behavior, identifying who is moving beyond basic hydration and what’s driving the shift toward function‑first beverages.
• Next‑gen functional innovation, gut health, mental clarity, stress relief and the rise of multi‑benefit “function stacking” in drink development.
• The rise of living liquids, how kombucha, kefir and other fermented refreshments are becoming mainstream alternatives to probiotic pills.
• Daily functional rituals positioning kombucha as a daily tool for digestion, immunity and mental clarity.
• Probiotic diversity leveraging kefir’s broad strain profile to support long‑term gut resilience and immune defence.

• Active Preservation: Extending shelf life and reduce food waste
• The Circular Loop: Designing compostable bioplastics and reusable systems
• Optimising bottle and cap designs for easier recycling

Sponsor Session Available

• Prioritising high-turnover functional brands that prove they can move as fast as legacy leaders.
• Curating dedicated zones for sober-curious and health-optimisation drinks to simplify the shopper journey
• Partnering with brands that justify premium price points through innovative ingredients and sustainable credentials

• Leveraging networked data to identify functional ingredients and streamline formulation
• Ensuring clean-label compliance
• Building resilient supply chains with real-time supplier monitoring

Senior representative,Tracegains (to be Introduce to speaker) 

• Identifying consumers who are willing to pay more for high-quality beverages
• Tapping into high-disposable income groups who remain immune to inflation
• Understanding the budget-conscious consumer – winning the price-sensitive buyer through value and essential health benefits

• Moving past recyclable labels to carbon-neutral logistics and verified green origins
• Upcycling ingredients and flavours
• Working with the UK Deposit Return Schemes (DRS)