Panel Discussion: Where Is the Focus of Innovation in the Beverage Industry in 2025?

  • What defines trailblazing innovation in the beverage sector today?
  • Science and research: Innovations being explored to enhance consumer experience and drive sustainability
  • Which categories are leading the way in functional beverage development?
  • How can we monitor flavour and functionality trends to drive a successful new product development (NPD) strategy?
  • Understand the drinking occasion: What does the consumer really want from the drinking experience?

Roundtables

Roundtable 1) Overcoming Challenges with Creating Value for Loyalty Members

Roundtable 2) From Poolside to Trends, Serving Luxury Through Social Media: Opportunities Within the Middle East’s Luxury Hotel Market

Roundtable 3) How are Destinations Supporting Tourism in Hotels?

Roundtables

Roundtable 1) Service vs Staff – Navigating Talent Retention Strategies and Challenges – Do we Sacrifice Staff for Technology?
Roundtable 2) From Plate to Planet: Transforming Hotel Food Sustainability from Staff to Guest
Roundtable 3) A New Perspective on Revenue Optimisation: Enhancing Revenue Management Strategies