Archives: Agenda

• Exploring our two Unique Alcohol Free Trappist ales in the World

• Background to Beyond Belief Brewing Co.
• Why Surplus? Sustainability meets innovation
• Beer made from Pasta
• Beer made from…almost anything! Future for global waste hotspots

• This session will explore the trends in premiumisation, focusing on how the beer industry can elevate their offerings through branding, marketing, distribution channels and pricing strategies
• Creating desire with storytelling and branding – What drives your real point of difference?
• Premiumisation at scale with strategic collaborations and consumer engagement
• Premiumisation and sustainability – is there a link?
• How can a middle-priced brand premiumise? What strategies can be implemented?
• Premiumisation strategies for on and off-trade market

• What does value of origin and authenticity mean and how does it resonate with consumers?
• Discussing strategies for effectively communicating authenticity to consumers

• Exploring how consumer taste preferences are evolving in the UK market focusing on millennials
• Understanding what the next generation expects from beer
• How data and sensory analysis can guide product development

• State of the Global Cannabis Movement
• Understanding Hemp-THC Beverages
• Brand Building in Cannabis

Guinness is instantly recognisable, distinctive, iconic, embedded in culture and grounded in a commitment to exceptional quality. When we set about brewing a great tasting non-alcoholic Guinness, our master brewers went on a mission to deliver a world class liquid – the same beautifully smooth taste and perfectly balanced flavour, just without the alcohol. This presentation explores how we are putting culture and community at the heart of Guinness Zero, leveraging both our product and emotional gift to drive relevance and appeal to a new generation of consumers