Founder, Owner, Chairman and Chief Executive Officer at VERTU International and at Hotels and Resorts, Gérald carries an extensive background in various areas of the upscale & luxury service and hospitality industry.
Gérald started his career in 1992 at the Walt Disney company, holding various positions from hotel operations, sales, marketing and the organisation of very large conferences, as well as digital information management. He also worked with Florida based A&L Associates to run Hard Rock Café Europe secret shoppers and service quality management. Seven years later, Gérald pursued his career at the Imperial Palace in Annecy and at the end of 2000 returned to Paris as a regional director continental Europe for Millenium & Copthorne hotels.
In 2002, Gérald started his first privately owned Paris based and highly successful company, Luxury Communication and simultaneously held various Vice President positions for international groups in headquartered in New York and Houston including Dolce International and Benchmark Hospitality.
Gérald moved to Zurich in 2015 where he was appointed Managing Director at LUXCOM GmbH prior to deciding the creation of the VERTU International Group in 2015 and the launch of his own very specific hotel brand concept, VERTU Hotels and Resorts in 2018.