Guy Barnes leads the Sabre Hospitality sales team for Europe and is passionate about helping hotels generate more revenues through innovative ecommerce and distribution technologies. A commercial leader with 25+ years of experience in driving revenue performance, he is used to dealing with complex challenges and working with senior stakeholders as an advisor to develop revenue opportunities. Guy previously spent 18 years with IDeaS managing strategic relationships and leading new sales for enterprise hotel groups in EMEA, and latterly airport parking globally. Prior to joining IDeaS, he held a number of corporate revenue management positions with Forte and then Macdonald hotels.
