Archives: Speakers

Hans van Bochove, VP Public affairs and Government Relations at Coca Cola is a key opinion leader in the beverage industry, amongst his responsibilities is the company’s packaging and recycling policy. He joined the Coca-Cola system in 1998 serving as Director Public Affairs and Communications in The Netherlands for nine years. From 2007 to 2011, Hans was Director Public Affairs, Communications and CSR at Starbucks Coffee Company for the Europe, Middle-East and Africa region. He then returned to Coca-Cola in his current role and since March 2017 also serves as Chairman of the European Organization for Packaging and Environment (EUROPEN).

Patient & Healthcare professional experience Lead at Pfizer | Advancing innovative & Data driven communication in healthcare | Lecturing on: Data driven & Omni-Channel marketing, Metaverse as an ecosystem in healthcare

Hadas Friedman serves as Pharma Two B’s VP QA, RA and Clinical Affairs since 2013. Prior to this served as the VP QA, RA and Clinical Affairs at Intec Pharma from 2004. Previous companies include Procognia and Rafa Laboratories. Completed a Bachelors of Science and a Masters of Science at the Bar-Ilan University.

Dr. Uri Heiman, Married with two teenage kids and a cat. Currently works for Laminate medical, Medical device startup as Clinical development Director responsible for training and establishing proper use of the devices the company provides, to support creation of innovative data and knowledge and to support further development of new devices. Previously have worked as a clinical specialist for local distributer in the field of cardiac surgery and ultrasound systems for cardiac use BSc. Biology, DVM Veterinary, Hebrew university MBA Tel Aviv university

Efrat Hartog-David, VP of Regulatory Affairs and Quality Assurance at MeMed has over a decade of experience in Quality Assurance, Clinical and Regulatory Affairs. She has managed product lifecycle quality and regulatory submissions for clearances of numerous medical devices in the US, EU, China, and rest of the world. Before joining MeMed, Efrat was Regulatory Affairs Manager at GE Healthcare, responsible for leading and executing the global regulatory strategy for the Nuclear Medicine business. As part of her role at GE Healthcare she led a team responsible for providing leadership and guidance on global compliance, developing global regulatory strategies and plans, and preparing regulatory submissions and worldwide registrations. Efrat has also served as Regulatory Affairs specialist at Philips Healthcare, where she was the regulatory lead for programs aimed at introduction of new product, and played a key role in internal and external audits. Prior to that, Efrat served as a consultant for a wide range of medical device companies, focusing on clinical study design, quality system management, and regulatory strategy development and execution. Efrat holds a B.Sc. and Ph.D. in Biotechnology and Food Engineering from the Technion, Haifa, Israel.

Mor Buchshtav, B.Sc., is the Director of Clinical & Regulatory Affairs at Medasense Biometrics Ltd. with over 12 years of experience in the medical device industry both from the clinical and the regulatory aspects. Mor is experienced with planning, executing, monitoring and analyzing bench tests, clinical studies and human factor studies, and has a record of successful regulatory submission of medical devices to Europe, United States, Canada, Brazil and various other jurisdictions. Her work is characterized by meticulous attention to details, dedication, drive to success and a love of the profession.