Mar Serra

Mar is an experienced Innovation and Operations Manager in the Food & Beverage industry, with demonstrated track record on Innovation deployment internationally. She has held several roles in different countries in Nestle, including R&D, Operations as well as Business Operations. In her current role she leads teams across Europe, Middle East and North Africa to excel at accelerated new product launches through efficient Product Development and effective Operations footprint mindset

Rob Reames

Rob Reames is VP Commercial at Eatplanted, the number one Swiss meat alternative brand. Rob’s experience includes some of the biggest Global brands and he is no stranger to establishing new categories into the mainstream having led Alpro’s commercial team across Europe at Board level. Other brand experience includes PepsiCo, Reckitt and Danone internationally.

Rob strongly believes in purpose driven businesses like Eatplanted and he is deeply passionate about accelerating the growth and adoption of meat alternatives as part of healthy, plant-based and flexitarian diets.

Will Van Dan Tweel

After getting his PhD in Biotechnology (1988) from the Agricultural University in Wageningen(The Netherlands), Willjoined DSM in the Netherlands. During his 30+ years at DSM, he held various international management positions in Research, Business Development and Business Management. Under his leadership multiple sustainable biobased processes were commercialized (e.g. fine chemicals for pharma, semi-synthetic antibiotics, bio-succinic, and canola protein).Early 2020 Will joined Those Vegan Cowboys as Project Director. Those Vegan Cowboys, is a novel initiative of the founders of TheVegetarian Butcher (sold at the end of 2018 to Unilever). The aim of Those Vegan Cowboys is to sustainably produce milk proteins and their corresponding dairy products by efficient microbial fermentation processes

Eleana Casado Corvalan

Hi, my name is Eleana Casado Corvalan. I’m one of the Co-Founder and CEO of Cerealthy. We have created the world’s first plant milk capsule for coffee makers using biodegradable pods. 

I was born in Argentina, a country with major producers of cow’s milk in the world. What a paradox! 

There, I was graduated from the University of Laws in 2006.  

As a good lawyer, I’ve been always looking for reasonable arguments about why we should be ditching animal milk. 

This passion was also linked to my dream about creating something that would impact the world for the better and that would make a difference for the People, for the Planet and for the Animals.  

For this reason, while I was living in the Canary Islands, Spain; I founded Cerealthy. It was 2017 and I knew that it was time to move forward and change the game from the inside out.  

By 2019, Cerealthy was selected to join one of the most important Food Tech Accelerator Programme in Asia. Thanks to this opportunity, we’ve joined Brinc’s family. 

With our products, I can make a great impact to every person in the world that would like to / would need to (lactose intolerant for example) switch to dairy-free milks alternatives without sacrificing taste, price nor convenience.